SVP, Activation and Engagement Strategy
Description
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
At Fingerpaint, we take a customer-centric view to everything we do from building brands to activating them. Activation Strategy orchestrates and activates experiences that bring brands to life for customers. We optimize brand engagements to feel personalized to each customer; allowing each brand to fulfill on its purpose and exceed performance expectations. The Activation group obsesses over all things engagement, experience, and in-market performance. We orchestrate journeys and choreograph moments. We see the big picture but obsess over the details. We seek, build, and use data to inform productive strategies and execute smart tactics. We intimately understand customers and channels and bring the vision and experience to find, reach, engage, and personally motivate each target.
Description:
The SVP of Activation and Engagement Strategy will guide our capabilities with a depth and breadth of skills in engagement, digital, market research and data strategy. The right person will drive strategic vision for our offerings and clients and lead teams to execute with bravery and excellence. In this role you will collaborate with many facets of the agency and client stakeholders to guide the successful planning and execution of digital strategies and omnichannel activation. You will be an integral part in growing business and developing the activation program strategy for key client accounts.
Key Qualities:
- Defines, teaches, and maintains agency activation philosophy
- Fosters innovation to expand and evolve our engagement and omnichannel services
- Incorporates and champions quality throughout the process and across all tactics
- Leads and mentors all engagement, data, and digital team members, discussing with each career interests, growth opportunities, and training
- Partners with other department leaders to ensure overall agency collaboration, particularly media and marketing technology
- Defines, interprets, and executes client digital and omnichannel strategy
- Provide a vision/plan for business growth opportunities
- Have a vision and see the “big picture” of the brand-customer experience
- Partner with brand strategy groups to frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
- Bring a deep understanding of data resources and techniques related to market research, targeting and measurement. Partner with Fingerpaint Insights group regarding data integrity and compliance.
- Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimization
- Ensure architecture of thoughtful customer experience (CX) meets marketing technology capabilities that delivers a positive relationship with the brand
- Bring together creativity and data to create compelling personal experiences that grow our clients’ business
- Creates new approaches and enhancements to omnichannel based on experiences and client needs
- Responsible for processes and standards to improve workflow and efficiencies across the department and with other agency functions
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.